There are two types of WhatsApp accounts of business such as

• WhatsApp Business App
• WhatsApp Business API

WhatsApp Business App is suitable for a small-scale company with 1-6 employees; however, for a company with more than 11 employees, WhatsApp business API is a must to meet the company’s requirements.

Choosing a WhatsApp CRM for business purpose

As we have mentioned before, for a large-scale company, you will need WhatsApp API. For that, you have to integrate your WhatsApp API account with WhatsApp customer relationship management (CRM). It will allow you to take advantage of the information in the CRM.

There are many popular CRMs such as

• HubSpot
• Microsoft Dynamics 365
• Salesforce
• Pipedrive
• SugarCRM
• AmoCRM
• SuiteCRM
• Zoho

Benefits of WhatsApp CRM integration

With the help of WhatsApp CRM software, you can get many business opportunities such as.

Lead nurturing

WhatsApp CRM will allow you to send images, catalogs, documents, location, videos, audios, and other things to your customers according to their requirements.

This is a great way to increase the conversion rate. Make sure to use the best CRM with WhatsApp integration to get maximum benefits.

Order tracking

With the help of a CRM solution, you can automate the notification about the order status of the customer and get information as soon as possible.

Follow-ups

You can automate the process of sending messages about your services and products to the potential audience. The auto-generated messages are easy to set up, and you can send them with minimal effort. With this feature, you can make sure the customers get important messages faster. You will be able to answer any problem and improve customer support that will lead to better engagement.

Better communications

Communication is the key in branding or networking of business, and with the help of WhatsApp CRM software, you will be able to improve the communication with your customers.

Customer feedback

Customer feedback about the services or products you offer can help you to enhance your performance by pinpointing the problem. With CRM integration, you can send your customer a link and ask them for feedback as soon as they receive the order. Companies that are open to improving communication and taking customer feedback leave a positive impression on their clients.

Assign labels

In addition, with the help of CRM software, you can create labels and mark the customer’s behavior in every step to understand the stage of your audience and shape your communication according to that.

Time-based messages

You can create time-based messages with CRM tools such as anniversary or birthday messages. You can offer some discount as well on that particular day to your loyal customers so that they will keep a long-term relationship with you.

Strong brand reputation

If you want to build a strong brand image of your company and want to get more attention from the customers, then WhatsApp CRM can help you with that with its unique features.

Enhanced customer support

Furthermore, with the help of a CRM solution, you can send status, ticket creation, and all the required information so that audience knows what is exactly happening with their orders.

Conclusion

As you can see that with the help of the best CRM with WhatsApp integration, you can get so many advantages. But make sure to hire a good service provider so that you will be able to get all these benefits that will help you to make your business more successful.