WhatsApp API for eCommerce:
Use Cases
The eCommerce industry is still growing, driven by radical technological advances and evolving user behaviour.
From the primary factor of contact, conversation with clients is going thru many extraordinary stages. WhatsApp API will let you face now no longer one however a couple of touchpoints throughout the purchaser journey. It all begins offevolved with an acquisition.
1. Customer Acquisition
- WhatsApp Floating Button: One of the most basic and common methods is to add a WhatsApp Floating Button. This is basically a chatbot, but there are a few differences.
Conversations initiated by your website or e-commerce store visitors are redirected-where else? – WhatsApp instead of continuing the website.
Here is an example of what it looks like.
- Landing Channel: That is, when prospects click on your Facebook or Google ad, instead of a landing page, they will be invited to a WhatsApp conversation that engages them right of the bat, in a familiar environment
